History & Evolution Originally made preserves (tomatoes, vegetables, fruit) and then moved into soups. The Campbell’s Company+1 In 1897, a chemist named J.T. Dorrance developed condensed soup (reducing water content), a turning point for the company. Wikipedia The iconic red-and-white soup can label dates to 1898. Wikipedia Over time, Campbell diversified beyond soup, acquiring V8 (juices), Pepperidge Farm (cookies/crackers), Prego (sauces), and more. Encyclopedia Britannica+1 In September 2024, the company announced a rebranding: dropping “Soup” from its corporate name. It will now be known as The Campbell’s Company to reflect its broader food portfolio. Wikipedia+1
Financials (Recent) Revenue: ~$10.25 billion (recent full-year figure). TipRanks Operating Income: ~$1.12 billion (recent data). TipRanks Assets: Total assets of about $14.90 billion. TipRanks Equity: ~ $3.90 billion (according to balance sheet). TipRanks Business Trend: In a recent quarter, Campbell reported strong demand in its meals & beverages division (helped by more people cooking at home) but noted softness in the snacks segment. Reuters
Strategic Shifts & Recent News Name Change: The company plans to remove “Soup” from its name, becoming The Campbell’s Company, to reflect growth in its snack and sauce businesses. Wikipedia Diversification: Through acquisitions (like Sovos Brands, which owns Rao’s sauces), Campbell is bolstering its presence in high-margin, non-soup categories. The Guardian Cost Efficiency: The company is working on cost-saving programs (hundreds of millions) to improve profitability. The Guardian
Cultural Impact Campbell’s soup cans are famously associated with Andy Warhol, whose pop-art paintings made the cans iconic in art and popular culture. Wikipedia The “M’m! M’m! Good!” jingle (used in advertising) is one of the most recognizable in food marketing. The Campbell’s Company
Strengths & Challenges Strengths: Well-known, trusted legacy brand. Diversified portfolio beyond soups. Strong distribution network and global presence (~120 countries). Encyclopedia Britannica Stable consumer demand, especially when people eat at home. Challenges: Increasing competition in the snack space. Cost pressures (supply chain, inflation). Maintaining growth in a mature market.
